Stop. Think. Respect.

‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook.

The video was accompanied by behind-the-scenes interviews with the indigenous actors featured in the ad, who talk of their own experiences. And this one’s even more confronting.

Behind the scenes below