Taxi Stockholm launches interactive tourist guide

In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails.

Visit the site here

Agency is King Sweden

Taxi Trails is part of an integrated advertising campaign with outdoor ads in Stockholm and digital ads on Swedish tourist sites promoting the guide, which is available on mobile, tablet and desktop.