Lidl Fan Cup
This FIFA World Cup in Brazil has enthralled billions of people with football drama, tears and glory. During this spectacle those hungry for more and who were maybe better at foosball (table football) were able to play a facebook-connected version of it. Welcome to the Lidl Fan Cup.
Lidl is a discount supermarket covering almost all of Europe. It invited its 10 million FB fans in 23 countries to become facebook football players. Some nifty engineering later (their origins are German after all) and 300 live video cameras were connected to cover a 6 week-long online tournament on 50 tables. And guess what, the winner was not Germany (as in the real FIFA cup).
Agency: MRM / McCann
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