Think like a marketer. Behave like an entertainer. Move like a tech startup.

If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format.

The title “Think like a marketer. Behave like an entertainer. Move like a tech startup.” references this new approach that effectively combines Madison Avenue, Hollywood and Silicon Valley.