GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

October 13, 2014 at 4:26 by Bridget Comments

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link.

Great costumes, weird characters, cheesy background music, bad onscreen typography and a fantastic script all pull together to make an entertaining over-the-top informercial that hits off against all the product features & benefits in addition to it’s high entertainment value. Everything maps up to the campaign signature “Enhance your lighting”.