Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour).

The #IWILLWHATIWANT hashtag is more central to the concept in the Under Armour campaign as we see Gisele punching, kickboxing and planking whilst negative (and some positive) social commentary is projected on the walls of her workout space.  There’s also a ‘realtime’ experience available here iwillwhatiwant.com/gisele that pulls more recent tweets into the video.  The campaign was created by Droga5.

The new Baz Luhrmann film for Chanel No.5 is set to a slow haunting rendition of “You’re the one that I want’ from Grease.  The spot tries to give a new take on the modern Chanel woman: an aspirational surfing, working mum.

There seems to be a lot of social chatter about the sexy Chanel wetsuit and monogram surfboard.  Interestingly, it appears the Chanel surfboards have been on sale since 2010. Who knows, maybe there will be a knock-on effect?