MINI Singapore - the dangers of texting and driving

Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game.

Designed to be played on mobile only, MINI TEXTRACER looks like a simple game. Control the car by typing a given text message.