Christmas fails focus group testing > Merry #Sparktazzle

Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle!

Seasons greetings to all who have felt the pain of testing.

Credits :
Ogilvy & Mather Paris
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Paul Kreitmann
Copywriter: Andrew Mellen
Art Director: Bruna Gonzalez
Agency Producer: Antoine Bagot
Illustration: Robyn Makinson, Jeremy Bouchet

Production Company: Les Télécréateurs
Director: Vincent Lobelle
Producer: Hélène Daubert
DOP: Martin De Chabaneix
Post Production: HOME DP
Sound/Music: SCHMOOZE