Nike asks “Can you outdo 2014?”
It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess. As well as celebrating a great year of achievements in 2014, Nike is throwing down the challenge to make 2015 even better.
Nike sent out a personalized animated film to the 100,000 most active Nike+ athletes. What makes it interesting is that each of the these 100,000 athletes will receive a personalized one-minute film with content guided by their own Nike+ activity from 2014.
Each film is created using location, weather, activity and individual Nike+ movement data. Meaning a runner from Toronto would receive a completely different film to an NTC user in New York.
In addition to the personalized films for members, Nike created additional films honoring the achievements of four key cities and North America as a whole.
You can see the story of Toronto below
“Our Nike+ members accomplished some amazing things in 2014, and we wanted to inspire them to push for new goals and opportunities in 2015 by sharing some of the magic behind their data in an artistic and unexpected way,” said David Schriber, Vice President, North America Brand Marketing at NIKE, Inc.
Agency AKQA
