PSA : Teaching kids that not all sharing is good

It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February.

In my opinion, “Have you seen Alex’s willy?” is probably the more effective film in changing behaviour as it taps into a stronger insight : kids will do anything to avoid embarrassment at school.

In addition to the 2 films there is a Share Aware website that lets parents search for information about games, apps & social media platforms most frequently used by kids.

via The Drum