Tiffany rises to the occasion

Tiffany launched its first-ever same-sex marriage ads, featuring real-life couples. It shouldn’t surprise us that one of the most famous engagement & wedding ring brands started targeting the same-sex market, but for whatever reason, it feels incredibly new. A simple Google search reveals more than 12 million results in just a week since the ad was announced, with a ton of press interest. Some call it revolutionary; others protest that it was high time for a jeweler to recognize this incredibly large and lucrative market. On the latter point, regardless of the cultural influence of its latest campaign, Tiffany displayed some serious business savvy. Why limit yourself just on one part of the increasingly exuberant nuptials market when you can have it all? I expect other jewelery brands soon to follow, which of course can only be a good thing.

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