This ad is a spoof that is actually an ad for the Berlin Fashion Week

Despite the complicated sounding meta execution here (is it a spoof? is it an ad?), I really like this spot. Germans have become incredibly good at poking fun at themselves, and this self-depreciating cultural tendency goes all the way to advertising. The ad (it is actually, an ad) is for the currently ongoing Mercedes Benz Berlin Fashion Week and the handsome gentlemen starring in it is Justin O’Shea, buying director of My Theresa, a fashion retail site which, if you don’t know of, you gotta check out asap. Also making a cameo: Chipperfield brothers and fashion editors Veronika Heilbrunner and Julia Knolle. Enjoy.

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