#FiftyShades of advertising

With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz.

Durex has come to the party with a film declaring that reality is better than fiction.

And Marmite is ready to let people have more fun with Marmite Body Paint.

Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ

— Marmite (@marmite) February 10, 2015

In the weird category, betting company Sportsbet released Fifty Shades of Greyhound which tells the tale of a woman’s love for her greyhound.

Sponge Bob becomes Mr.Squarepants (via Vogue)

50 Shades of Yellow. #SpongebobMovie #SuperBowl pic.twitter.com/EUICdRnHx1

— SpongeBob Movie (@SpongeBobMovie) February 2, 2015

Let me know @bridoo as you see other campaigns crop up.