Ever wondered how your selfie would look in thread? This machine is the answer

The amazingly talented guys from Breakfast NY are very hot right now. Every major advertising & technology publication (see write-ups here, here, here and here) and then some reported on the much anticipated unveil of their massive thread machine they developed for Forever 21.

Breakfast is known for thinking differently. It is also known for coming up with ideas that connect hardware and software like no one else. This latest venture works like this: if you happen to be a fan of Forever21 (and if so, you would find yourself in the company of its 7m and counting Instagram followers) or even if you are just into seeing your selfie turned into a massive thread mosaic, you can just tag your photo #Forever21ThreadScreen and the machine will automatically pick it up. It will then turn it into a colorful tapestry.

You can see how it works in real time here, and hear Andrew Zolty, Breakfast’s co-founder and chief creative officer AND the sweetest and smartest guy around, speak about the project.

This fills my coolness quota for a month. At least.

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