Do it for Denmark - Do it for Mom

Danish travel agency Spies is back with another genuinely original and fun take on how to sell more travels:
“We’re joining forces with wannabe grandmas in the fight against Denmark’s low birth rate. Introducing Spies Parent Purchase™: Send your child on an active holiday and get a grandchild.”
The execution and timing of the film piece is also exceptional. This is one of the project that I would have loved to be a part of.

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