Powerful Domestic Violence Awareness From BBDO Russia

Powerful stuff. BBDO Russia Group and the “Family Matters” psychological aid centre created a 360 video warning people not to turn their back on a woman being beaten in a family.
“Our video is purposely lacking action”, says Kirill Tsytkin, BBDO copywriter. “The first second you see a woman turning her eyes from the camera and a text going out of the eyesight. You can stay with the woman or follow the text. However, whatever you choose, you’ll have to watch the video again to see the story from all sides”.

From the experience of “Family Matters” psychological aid center, domestic violence victims are rarely capable of solving their problems by themselves. As a rule, they justify their tormenters or prefer to keep it secret. Thus, it is extremely important to change public opinion and tell people how to behave having spotted signs of domestic violence.

Case video:

Credits:
BBDO Russia Group
Nikolay Megvelidze — Chief Creative Director
Alexey Starodubov — Deputy Creative Director
Kirill Tsytkin — Copywriter
Sofya Nadezhina — Art Director
Boris Anisonyn — TV Production Director
Valery Gorokhov — Senior Producer
Boris Sorokin — Business Development Manager
Maxim Popov — Post Production