Beer and popcorn, anyone?

Lav beer, a local Serbian brew produced and bottled by Carlsberg, wanted everyone to know that it doesn’t feature corn in its beverage anymore. Corn apparently cheapens the beer, and Lav was proud to announce that its products are now made out of only premium ingredients like barley, hops, water and yeast. To excite Lav’s customers about this new development, advertising agency McCann Belgrade steered clear of traditional advertising. They literally took out the corn out of Lav’s beer and turned it into a popcorn, featured as a free giveaway in supermarkets, bars, movie theaters and events. Simple, smart and yummy.

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