Adverblog: Mobile firms angered by SMS regime change

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June 12, 2003

Mobile firms angered by SMS regime change

The mobile content industry has slammed the launch of the Mobile Data Association's new regime for premium rate SMS as ill-thought-out and commercially damaging. Justin Pearse reports on New Media Zero the industry reactions to the recent decision by the MDA, taken without consultation.

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Category(s): Mobile marketing

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