This is the key statement by Tom Hespos today on MediaPost. Contextual advertising offers new opportunities to media buyers. There are still a lot of questions to answers concerning their relialibity, however, before expressing a final judgement, let's give them a chance.

Contextual advertising made all of my web sites profitable. I think contextual advertising is the wave of the future. Give a visitor ads -only- for the kind of products and service's the page is discussing. Certainly worked in my case, and I'm -so- glad I made the switch.

Posted by: jonathan at March 30, 2004 10:53 PM