Net imperative reports that Internet search firm Ask Jeeves has decided to drop "Jeeves" the butler from its latest US advertising campaign, prompting speculation that the company's image is to be revamped without him.
The cartoon butler will not completely disappear, but it will be somehow kept hidden in order to increase people curiosity to find out what happend to it. A strange idea, I'm not sure how much people will care of a cartoon...
The new Ask.com web site has also a fresher "look & feel", and it's designed to compete against Google... Good luck :-)