At the risk of being a) misunderstood and b) flamed...
As 'Marketers' we often do two stupid things.
We over-estimate the importance of our role.
We over-complicate the task.
This tends to lead to unnessarily complex 'solutions' to what often aren't really problems. And, sadly, ineffective and contrived campaigns.
Whatever the 'client communication choice' - and consequent decision to conform or mould-break - the key element is one that's too often disregarded.
BE NATURAL.
That's the real key.
If you're a stuffy suit, that's fine.
Neither better nor worse than being an in-your-face non-conformist.
Both work.
Each has its mark. And market.
'Decide what you do. Tell folk. Honestly. Enthusiastically.'
How difficult can that be?
Posted by: gulliver at August 28, 2003 08:35 AM
--------------------------------------
|