Foster's, the second biggest-selling lager in the UK, is undertaking its second mobile marketing campaign. As Brand Republic explains, it's a text-and-win sales promotion based on the Formula 1 Grand Prix.
It's a scratch and win game designed to be fun and interactive and, of course, to drive a lot of information about users into Foster's client database. Smart, as usual ;-)

These kind of mobile marketing initiative by various organization will click and create in the mind of the end user where the end user has a decision making factor to go for it or not.

As we are seening the present trend of one level or basic level of mobile marketing or wht we call entry level intraction. BUt in time to come we will see organization moving up the ladder of hih level of intraction and creating more valuable proposition for end user .

Thanks

Mayank Thakkar
Consultant - Mobile applications

Posted by: mayank thakkar at September 15, 2003 07:13 AM

These kind of mobile marketing initiative by various organization will click and create in the mind of the end user where the end user has a decision making factor to go for it or not.

As we are seening the present trend of one level or basic level of mobile marketing or wht we call entry level intraction. BUt in time to come we will see organization moving up the ladder of hih level of intraction and creating more valuable proposition for end user .

Thanks

Mayank Thakkar
Consultant - Mobile applications

Posted by: mayank thakkar at September 15, 2003 07:13 AM