adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

October 07, 2003
Nissan Micra online ads (a bad example)

I've started evaluating online advertising campaigns last week, presenting the "good example" of Orange. Today I come up with a bad example: Nissan Micra advertising on Yahoo!.
I've found the ad while browsing on the "Motori" (Motors) section, looking for the new Toyota Rav 4. First of all, targeting wasn't perfect, since I was currently gathering information on a much different kind of vehicle, a more expensive SUV. But the worst thing was about how the ad looked like: I've taken two screenshots of it on two different pages (1 - 2) and, as you can see, the ad was badly cut and it was impossible to read the copy and the car name.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog