Toni and Guy, a UK based chain with salons worldwide has recently launched a new mobile initiative. As explained by Netsize (the multi-platform delivery and billing infrastructure provider) in a press release, Toni and Guy customers will now be able to get their favourite hairstyles on their mobile phones using a new picture messaging service from the Toni and Guy web gallery. In this way, customers can share potential new styles with friends and family before visiting a salon.
Users are charged 50 pence per MMS, with 10 pence from each message donated to the King�s Variety Club Children�s Hospital.

I very much like the idea, it's perfect to express the concept of mobile phones "connecting people" (and brands) even though I think the service is still rather expensive.