Pfizer is looking for new from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra brand. AdWeek reports today.
It will be an interesting challenge, given the fact that the target segment of Viagra is usually not young and therefore not very accustom to viral marketing practices.

Considering all the "spam" e-mails from so-called "online pharmacies" offering Viagra "shipped discreetly and in confidence" (and obviously bound to appeal to the vulnerable), methinks this will be an uphill battle to try and avoid being seen as "Johnny-come-lately."

Posted by: the daily phosdex at October 20, 2003 06:59 PM

The viral film is already done !
By a french agency, specialized in advertising films for the web : www.pozz-agency.com
Have a look at the Pfizer film; it's on their website. Click on "la grue".
Enjoy…

Posted by: pozz at May 26, 2004 07:02 PM

The film is on the agency website.
www.pozz-agency.com

Posted by: pozz at May 26, 2004 07:04 PM