Since one year and half Reebok has started a branding strategy to target young people between 15 and 25 years old. They have presented a new collection, the RBK, which reminds the streetware fashion and has clear references to sports, hip-hop and technology, topics that attract the attention of young prospects. On Le Journal du Net there's an excellent article (in French) by Rapha�le Karayan in which the branding campaign is described and commented, with a lot of interesting numbers and details.