Online advertising has become a serious stuff for auto-makers. They are heavily investing in the media, and apparently getting good results back. On iMediaConnection Jim Meskauskas presents an excellent state of the art analysis of past, present and future of auto-makers online advertising.

I -love- what the auto makers are doing with their online presence. The 3d virtual tours of the new cars at the GM website are -great-. It really lets me take a look inside a car and get all of the stats before I take the time to travel down to the lot. It was thanks to a review at carpoint.com that I bought my last car!

Posted by: jonathan at March 30, 2004 10:42 PM