You can't exactly say Fiat cars are as good and as nice as German cars, but you can't deny the Italian auto-maker doesn't pay attention to communication. Fiat tv spots are always based on excellent creative ideas and usually also quite entertaining to watch. Now Fiat has decided to take the Web seriously, introducing its upcoming Fiat Idea with a special micro-site. On www.fiatidea.com you can preview the car that will be launched in January, and join a competition to win an Xbox or, if you are very lucky (or unlucky, it depends from the point of view ;-), a Fiat Idea.

PS: The competition is open to Italians only... sorry.

THE MICRO SITE? GOOD IDEA. AH!AH!
I RED THE TEST DRIVE ON "QUATTRORUOTE", AND WAS SURPRISED ABOUT THE BIG PRICE DIFFERENCE AMONG THE 1,3 MULTIJET AND THE 1,9 MULTIJET MODEL. WHAT ABOUT A 1,3 MULTIJET MODEL WITH, SAY, 90 HP AND AN AFFORDABLE PRICE? GOOD IDEA?
MERRY CHRISTMAS

ANGELO

Posted by: Angelo Dentale at December 24, 2003 01:12 PM