According to a new study from IDC, Mobilizing the Consumer: 2003 Survey Results, personal use of mobile devices, technology, applications, and services is on the rise as many previously business-focused solutions have been extended or repositioned for the home. As explained in a press release by IDC, mobile phones continue to be a big part of consumers' lifestyles.

Of course this news sounds very promising to mobile marketers who will have the chance to target a wider group of users hence to get bigger budget to spend on this medium