iMediaconnection features the transcript of the session of Delta Airlines case study presented at the summit last month. It should be an excellent example of winning integrated marketing strategy, developed by Starcom/IP and Modem Media. Actually the case is pretty long and exhausting. Probably the transcript takes less time to its author, but requires more time (and patience) from the reader, so I gave up reading it...
Sorry, but today is Sunday, I'm taking it easy...

Marketing

My name is Michael-Ray Pallares. I am currently a pro tennis player playing the ATP Tour. I fly all over the world for tournaments and my airline of choice is always Delta Airlines.

I am writing to you because I would like to discuss the possibility of a sponsorship of some form. Any kind of help would do, for example flying "stand by" so that way it wouldn't cost the company any money.

I would wear a Delta Airlines Logo on my shirts to my match's which usually get televised, for example when I play Davis Cup etc.

I can send you a portfolio/profile with all my results this year, ATP Rankings, Davis Cup Results etc.

Thank you very much for your time and I hope to hear from you soon.
Sincerly,
Michael-Ray Pallares

Posted by: Michael Ray Pallares at October 24, 2004 10:50 PM