According to a recent survey, about two-thirds of top-level marketing executives surveyed said online marketing has a high strategic importance to their companies. The news is reported on DMNews.com, where Brian Morrissey also quotes Kathy Gogan, vice president of marketing at Responsys, who says:
"I see that as a shift from having the attitude of it being an experiment. Digital marketing is much higher in terms of importance, and they're also spending more in that area."
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