Blockbuster will provide MSN Messenger users with movie specials. The initiative has been presented this week in Italy, and is aimed to increase Blockbuster brand awareness and to improve MSN's services. As explained in the press release of IconMediaLab, the agency which developed the creative, there will be an icon on MSN with Blockbuster's logo, by clicking on it, users will reach a Messenger zone to access movies' information. Here is a screenshot of how the thing looks like.

It's the first example of Messenger's advertising I happen to find. It's an interesting initiative, however looking at the way it's presented, I'm not so sure users will easily understand that's a Blockbuster logo (with Blockbuster's related infos).

I am an advertainer, as a creative associate to Synapsys, the first advertainment company in Brazil. I really enjoyed gettin to know your your blog and would like you to visit Synapsys' site.

Your content is just fundamental to us.

If you have time, visit our folder on
http://www.synapsys.tv/folder/

to see some of the advertainment pieces we have been doing (although it's in Portuguese), such as a Branded TV Show, for Avon, we brought The Wizard of Oz for the biggest retailer in Brazil in a huge promotion, we have written a book on elderly women for Eli Lilly,
and so on.

hugs,

from your reader,

Rosana Hermann

Posted by: Rosana Hermann at January 30, 2004 02:41 PM