Toyota Motor has agreed to become the first exclusive automotive sponsor on eBay, the online auction site. The article on the IHT says that we can expect more of such deals in the very next future, since automakers are becoming more and more unsatisfied with TV advertising results (and costs).
Thanks to the deal, Toyota will be the only automaker advertising new vehicles on eBay and throughout eBay Motors which is the most-visited automotive site on the Web, according to Nielsen/NetRatings figures. Furthermore there will be a "Fueling Desire" a dedicated site for Toyota to showcase new cars and promotions.