The sky is limit for mobile content and its related revenue streams. Every day you read of a new service, innovative, useful, superfluous, weird. For example, ABC Entertainment and Telenor have launched "Soap Confidential", a premium text-message service that keep users updated with their favourite soap opera characters. Fans can sign up and receive messages from ABC's All My Children, General Hospital and One Life to Live.

The second weird idea I've heard of is the one by Orange Uk, that will allow runners of the London Marathon to text a message to family and friends with their progress during the race. The service is free and will use a small timing chip to be attached to runners' laces.

I am an avid runner and while text messaging friends and family is an interesting idea, some races that I have run lately have a chip on my running shoe. When I pass a certain milestone it records that I passed it and anyone can log on to a web site and see my progress. I think that there are many applications of rfid for sprots.

Posted by: keith knutsson at April 27, 2004 04:00 PM