Do you remember the "Drink a Pepsi, win a song campaign?" (if you don't just follow the link ;-) Well, according to Apple that partnered to the initiative with iTunes, redemption rates were low, and althought the campaign was offering 100 million songs, only 5 million were actually downloaded. MacWorld tells more about, also quoting a disappointed Apple official.

I'm going to say that there are a lot of factors I'm concerned about here - stores near me (I'm in the New York metro area - New Jersey side) stopped having the iTunes caps almost a month ago. Every once in a while there were stragglers. Where did they all go? I also found that when I was at sporting events in the area, they don't give you the bottlecaps anymore over the last few years, and just throw them away - they don't care what contest is running. I have a feeling that this might have skewed the results too, if that is a practice common across all markets.

What kind of analysis would be necessary would be the stats on how many of the bottles of one hundred million winners - were actually on store shelves. They had to go somewhere, right?

Posted by: Tom at May 3, 2004 04:51 AM