We also had that campaign running here in the United Arab Emirates. The receiver had to send off an sms to see if he was the lucky winner. It was pretty interesting but hard 2 win since the advertisers only have a LIMITED few who could win.
But each sms costs MUCH more than the normal sms cost. It's the first time a campaign is thought of as an instant profit-generating scheme rather than a direct cost. Hmmm =s
Posted by: Sara D'amore at May 9, 2004 06:24 AM
--------------------------------------
|