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Interactive marketing and other great advertising ideas since 2003
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May 19, 2004
Mobile gaming in Asia

Is mobile gaming the next killer application? Perhaps... As Telecom Asia reports in an excellent market's overview, the expectations were (are) big, but it�s only been recently that the mobile industry has seen the first signs that gaming has real growth potential. Asian operators expect revenues grow to $3.2 billion in 2008. South Korea and Japan are the countries in which mobile gaming is growing faster, thanks to the new technologies enabling richer content and advanced interactivity.

Comments on this entry

Talking about games, I've heard that some folks are even thinking of marketing their products through video games for kids/adults. Imagine! :)

Posted by: Sara D'amore at May 20, 2004 08:45 AM

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