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Interactive marketing and other great advertising ideas since 2003
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May 26, 2004
Text & win with Garnier

In Spain Garnier has launched a mobile marketing campaign to promote its products "Fructis Style". The initiative targets young consumers giving away prizes like scooters and videogames. As reported on Marketing Directo consumers can enter the competition by texting the sms code they find on Garnier's products. The campaign is promoted also through traditional offline channels.

Comments on this entry

Hello. I found your article extremely interesting and wondered if you could send me any additional information on garniers promotional campaigns and marketing strategies for a college assignment. thankyou

Posted by: heidi at November 9, 2005 10:00 PM

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