On PCWorld.com Gillian Law asks: "Would Somebody Answer that Thing?"
There is a love & hate relationship with rigtones: they are a big business, but they are also very annoying in daily life. It feels like we're living in a videogame.

What I liked in the article is that "as phones improve, so will the sound of the ringtones. Even if you don't know the song, it'll at least sound as it does on the radio, rather than like your 4-year-old playing a xylophone."