In France Mc Donald's has launched a "McVip" a mobile marketing initiative to inform customers via sms about ongoing promotions in their favourite restaurants. As explained on Le Journal du Net (in French) the campaign's objective is to create loyalty in Paris' young customers (15-24 years old)

Well, I hope in Italy McDonald's would not try to do the same O_o

Posted by: elfokattivo at June 2, 2004 01:30 AM