"Webisodes are a new frontier" it's a sort of a follow back of an article published a couple of weeks ago about viral marketing. Webisodes are an emerging form of online advertising which tries to invest more in creativity, in order to entertain and engage users. Recent webisodes' examples are the Close Shaves used to promote Schick Canada, or the Chicken created for Burger King and the American Express' spot featuring Jerry Seinfeld and an animated Superman.
Commenting the new trend in online advertising, Jeff Benjamin, interactive creative director at Crispin Porter + Bogusky said:
"We had sort of lost focus on the content and the concepts behind the sites. Now I feel like we're at the beginning of a Renaissance."
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