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Interactive marketing and other great advertising ideas since 2003
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July 02, 2004
Fanta's rich media

Genetsis has developed a banner campaign to promote Fanta Free, a new low calories softdrink just launched in Spain. The creativity includes more than 20 rich media formats, and is based on the concept of "lightness" as the drink itself, allowing users to interact with the ads, moving them around the screen.

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