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Interactive marketing and other great advertising ideas since 2003
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July 16, 2004
The future of money on mobile phones

In the teenage economy, mobile ringtones and content play a key role. In Europe there is a big debate at the moment about e-money and service purchased via mobile phones. Guardian Unlimited (free registration req.) dedicates an interesting article about the implications for mobile operators who are subject to the rules of the EU's e-money directive.

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