Saab is launching a massive online marketing campaign to boost awareness of its cars in the UK. Draft London developed a series of rich media ads which can be explored by users to find out the model name, prices and finance offers. In the press release, Elliot Grace, marketing communications manager at Saab Great Britain, comments:
�The nature of online media is very appealing for us, as it gives us the chance to link brand messages and quite detailed product information relatively easily. It�s also very flexible, enabling us to showcase the whole range through a single campaign, without having to dilute the creative.�
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