NYC2012, the committee leading New York's bid to host the Olympic Games in 2012, today announced the relaunch of its Web site, www.nyc2012.com, and promotional blitz by interactive agency R/GA, as part of NYC2012's marketing campaign titled "Let The Dreams Begin," which was unveiled last month. The site uses animated images to draw parallels between the ambitious and competitive spirit of New Yorkers and the aspirations and dreams of Olympic athletes.

Just have a look at NYC2012.com. The site really plays the brand to its strength.

Posted by: Sam at July 26, 2004 03:38 AM

Thanks. We had a lot of fun designing it.

Posted by: daniel harvey at July 31, 2004 12:13 AM