Mobile marketing agency Yoc has developed an sms-based interactive campaign for Bacardi. The initiative takes advantage of Tv spots on MTV promoting Bacardi's parties. Sending an SMS with the word "Bacardi" German mobile users receive a password to log on Bacardis' website and access music samples, free downloads and the possibility to win tickets for the "Ritmo de Bacardi" events.
The website Bacardi.de has been developed by Argonauten 360.