adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 30, 2004
Telstra's sexy keywords

If you look for "sex" on Google, you might get a text ad by Telstra promoting its fetchmemovies.com.au DVD rental site. ZDNet Australia reports the campaign has unexpectedly led the telecommunication company into the murky waters of porn advertising.

Basically they bought keywords to promote on their titles, "Sex: The Annabel Chong Story". The funny thingh is that is rather difficult to get Telstra's ad, since the competition for the keyword "sex" is rather fierce...

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog