MSN has signed a deal with MTV to sponsor the 2004 edition of MTV Icon. The initiative is a clear sign of MSN's intention to heavily invest in online music.
MTV Icon 2004 will celebrate the Cure and MSN will be able to exclusively offer their music. Marketing Directo (in Spanish) explains MSN Messenger will play a key role in the promotion, broadcasting the Cure's concert from London on September 17th.
There will also be a competition connected to the event: through MSN Messenger it will be possible to win tickets to the show, or to join a live chat with Robert Smith and the other group members.