In Spain MyAlert Marketing Interactivo and Cool Lines have developed a campaign for Heinz Ketchup integrating e-mail, web and mobile marketing.
The microsite for "Heinz Bienstar" features a competition giving away a stay for 2 people in fantastic Spanish Spa's. Users can enter the competition by provinding a PIN number (found on Heinz Ketchup) via SMS, snail mail or directly online.