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September 29, 2004

Email marketing works but...

... Only in the UK.
According to a report by DoubleClick (Q2 2004 Email Trends, EMEA) which analyzed the email marketing's trends in Europe, click-through rates grew in the UK to 6.9%. The numbers aren't as good in the rest of Europe, where email marketing is loosing its appeal both to marketers and users.
Full research's results are available online.

By: martina // Permalink // Comment(s):
Category(s): Email marketing

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